What We Do

We design bespoke methodologies drawing on both traditional and 'new' research techniques to address:

Understanding the 'target' as people

  • Segments, 'tribes' etc
  • Personal, social and cultural aspiration and experience
  • Category/product/general brand relationships

Core Brand: Strategy and Development

  • Brand essence; core values and personality; emotional authenticity/brand voice; brand story/crusade development
  • NPD/Brand extension concept deveopment

'The Brand Experience'

  • Traditional communication development
    • Advertising, packaging, corporate/visual identity
  • Brand Activation: sponsorships, promotions, events, digital etc
  • In both cases....strategies, ideas, executions

Workshop design and facilitation

International brand insight